Retail and direct-to-consumer
The storefront is the easy part. We build what happens after the order.
Order management, inventory sync, subscriptions, returns and reporting for online retailers who have outgrown plugin-based operations.
Where retailers usually need custom software
Order management
Routing orders to warehouses, suppliers or stores with status updates back to the customer.
Inventory across channels
One stock position shared by your site, marketplaces and physical locations.
Subscriptions and replenishment
Recurring orders with skip, swap and failed-payment recovery.
Returns and customer service
Return flows, refunds and tooling for support staff.
Reporting for finance and marketing
Order, margin and acquisition data in one reconciled view.
Symptoms of outgrown operations
Overselling and stock mismatches
Inventory changes in one place and reaches other channels late.
Manual order handling
Staff re-enter orders, label shipments and update statuses by hand.
Reports disagree
Marketing, finance and the platform each show different revenue.
Structure around the shop
We usually keep the storefront platform and build the missing layers around it.
Storefront
Your current platform or a custom or headless build, focused on browsing and checkout.
Order and inventory services
A system of record for stock and orders that all channels read and write.
Integration layer
Warehouse, shipping, ERP and marketplace connections with retry and monitoring.
Reporting
A reconciled data layer for finance and marketing questions.
How we approach retail systems
Trace an order end to end
We follow orders from checkout to delivery and return, listing the manual touches.
Fix the stock source of truth
We decide which system owns inventory and make the rest follow it.
Automate the highest-volume steps
Fulfilment routing and status updates come first.
Add reporting
Reconciled reports replace spreadsheets.
Typical timeline
Typical durations for this kind of work. Real timing depends on scope, integrations and how quickly decisions are made.
Order flow audit
1 to 3 weeks
Channels, systems and manual steps.
Core services
6 to 14 weeks
Inventory, order routing and integrations.
Reporting and tuning
2 to 4 weeks
Reconciled views and monitoring.
Retail questions
Do we need to leave Shopify or our current platform?
Usually not. We extend and integrate it, and replace it only when it limits you in ways that matter. We show the trade-offs before a decision.
Can you connect marketplaces like Amazon or eBay?
Where they offer APIs, yes. Their rules and approval processes apply, and we flag those early since they affect timing.
Can you improve our conversion rate?
We improve speed, checkout friction and measurement, and we can set up experiments. We do not promise specific uplifts because results vary by business.
Relevant services
- Ecommerce developmentCustom online stores, Shopify integrations, headless commerce, subscriptions and ERP-connected checkout, built around your catalog and operations.
- API integrationsReliable integrations between CRMs, ERPs, payments, ads and internal systems with retries, idempotency, monitoring and clear error handling.
- Business automationWorkflow automation, automated reporting, document processing and API-connected back-office systems that remove repeated manual work.
- SaaS developmentFrom MVP to scalable SaaS: multi-tenancy, subscription billing, teams and roles, usage analytics and the architecture to grow without a rewrite.
Where do orders get stuck?
Describe the path from checkout to delivery and where people intervene.
Tell us about your online retail business
What platform are you on, how are orders fulfilled, and which systems need to stay in sync?